Taste Fair


  • Celebrating Italian taste and cuisine
  • Early February event in Florence
  • Open to the public and trade members
  • More than 10,000 visitors
Fortezza da Basso
V.le Filippo Strozzi, 1, 50129 Firenze FI, Italy

Occurs annually, early February

Admission Fees:

Ticket: €20


The Taste Fair is an annual gastronomic event held in Florence, Italy, celebrating the best of Italian taste and cuisine. Taking place in early February, the event is open to both the public and trade members. At the Fortezza da Basso, over 10,000 visitors in 2023 enjoyed exploring the exquisite food, wine, and ideas dominating contemporary Italian culture. With more than 500 companies participating, attendees can discover new gastronomic treasures and engage in fascinating discussions at Taste Talks, Rings, and FuoriDiTaste events throughout the city. The fair also features masterclasses and special events dedicated to various aspects of Italian cuisine and food production.


The Taste Fair is hosted by Pitti Immagine, a major player in organizing fashion and lifestyle events. Since its inception, the fair has evolved into a highly anticipated annual event, attracting thousands of visitors and trade members from over 50 countries. Its focus is on Italian gastronomy, promoting the rich culinary heritage of Italy and providing a platform for companies and individuals to share their passion and ideas. Taste Fair showcases a wide array of food and wine, highlighting Italy’s diverse regional specialties and innovative gastronomic creations.