Free
Occurs twice annually, in late March and mid-October.
The EuroChocolate Festival is a delightful nine-day event held annually in mid-October in Perugia, Italy.
Celebrating all things chocolate, the festival transforms the historic city center into an open-air chocolate store, drawing nearly one million visitors each year.
With free admission, attendees can enjoy a wide variety of chocolate products, art displays, tastings, and street performances. Chocolate sculptures, experimental tastings, and even a chocolate day spa appointment are among the many unique experiences offered.
The event takes place in various locations throughout the city, including Piazza Italia, Piazza Della Repubblica, Corso Vannucci, Via Mazzini, Via Fani, The Terrace of the Covered Market, and Piazza IV Novembre.
The EuroChocolate Festival offers a diverse range of activities and experiences each day, including chocolate art displays, tastings, street performances, and workshops. Event times and schedules may vary.
Since its inception in 1993, the EuroChocolate Festival has grown to become one of the largest chocolate festivals in Europe.
The event showcases the rich chocolate-making tradition in Italy, with major brands like Perugina (now part of Nestlé) and Lindt sharing the stage with artisanal and fair-trade producers.
The festival has featured creative chocolate-themed initiatives, such as the construction of an igloo made from 3,600 kilograms of chocolate bricks and the 2003 creation of the world’s largest chocolate bar.
Each year, the festival explores new ways to celebrate the artistry, history, and culture of chocolate, making it a must-visit event for both casual chocolate-lovers and dedicated chocoholics.
